ARjeweler.com + ARjewlery.com + ARjewelery.com alltogether in a tactical and priceworthy combo. What refers to the abbreviation AR for “augmented reality” we will only have to wait a few more months until it will catch up for common use in all languages around the world.
High-end jewelers including De Beers, Forevermark, Tacori and Boucheron have implemented augmented reality into their digital strategies, which changes the way consumers think about and buy products and the brand image, both online and in-store. Luxury brands such as Boucheron, Tissot, Garrard and BMW have recently used augmented reality to allow consumers to virtually try on products via smartphone and webcam technology. The rising trend falls in step with a Juniper study that found the total revenues from AR-enabled mobile apps will reach $32 million, up from less then $2 million in 2010. In the same time period the salesnumber of augmented reality-capable smartphones had increased from 8 million in 2009 to more than 130 million in 2014.
French fine jewelry and watchmaker Boucheron incorporated online and offline augmented reality into its marketing strategy and saw a 50 percent increase in Web site traffic.
The brand is allowing consumers to virtually try on branded watches, glasses and rings online and in its stores. The foot traffic to bricks-and-mortar is not clear, but the online visiting rates have been outstanding.
There are several Jewellery spellings depending on the country. In USA the most used substantive is “Jewelery” while in the UK people tend to write “Jewellery”.
Augmented Reality is coming up very strongly in this business. Britain’s Garrard, the world’s oldest jewelry manufacturer, created augmented-reality windows that allowed viewers to wear a $154,481 tiara on their head.
These 2 domains will surround different keyword searches to fuel ARjeweler.com
≈ factsheet – monthly exact searches ≈
| augmented |
22.200 |
2,43 € |
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| jeweler |
12.100 |
3,78 € |
|
| jewelery (jewellery) |
18.100 |
1,63 € |
|
| jewlery (jewelry) |
22.200 |
1,47 € |
|
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